We all know SEO can be confusing at times, especially due to the fact that google changes the algorithm and policies so often. However you may not know that blogging is a very useful and quite easy tool for improving your SEO. By using these 3 top tips when creating your blog, you can really help your SEO!
If you’re unsure of backlinking, it is basically where another website will link back to your site from their site. This is a great way of building a reputable blog. But It is important not to take the easy way out by buying backlinks. This has resulted in various sites getting banned by google as Google isn’t a fan of backlinking!
But does this mean you can’t ever backlink?…
No! of course there is nothing stopping you in building a relationship with other bloggers within your industry and linking each others blogs.
Another good tip to remember is the domain. The domain is one of the ways google recognises reputable websites because Google rates educational domains ( .edu) very highly.
Nabbing a backlink from a website with this domain will be like gold for your SEO!
More than likely your business has a website that is rarely updated…
This is normal, the majority of websites sit online with little editing or updating. Google doesn’t tend to think these websites are worth a high SEO ranking. Due to the fact that Google loves fresh content!
It is becoming more and more apparent that google is beginning to rank fresh content even before more reputable sites. Bearing this in mind, maybe your business could think about starting a series on your blog, or having a consistent upload timetable; for example every week or every month. This would consistently update your website and improve SEO.
Watch the video below of White board fridays tips on how to take advantage of this!
Providing fresh content also allows your business to showcase their expertise in the field. You can show tips or techniques in areas in which your business thrives. This will help create a good brand image and solidify the fact that you guys know your stuff!
Build Social Media
Google rates social media popularity quite highly. If people are tweeting or linking your blog, chances are, it’s a good blog!
So how can you build your social media?
There are a few ways of building your social media content. In my previous blog post I discussed how to make great Facebook content. However in my opinion, Twitter is more about networking than amazing content (at the beginning anyway!). Obviously great content is necessary to remain interesting and popular. However If you don’t have initial followers, you can find it hard to gain more. Following a lot of people, most importantly the big dogs in your industry helps popularity. Try to get noticed by them! Once you get noticed, you can build a relationship and in the future even ask for re-tweets.
Collaborating all of these tips will hopefully help improve your SEO. Remember, the SEO goalposts keep changing, so keep an eye on them too… good luck blogging!